Seed Funding For Startups

Seed Funding For Startups- Strategies Entrepreneur Should Know

Entrepreneurship is an exciting journey filled with promises of innovation, disruption, and success. The climb is indeed challenging and demands resilience and perseverance, in addition to resources and network. While arranging resources can be a challenging task, arranging one for a new startup can be even more challenging. Hence, FundTQ has come up with this step-by-step guide to help your startup procure its seed funds, ensuring a strong foundation for growth. Explore our comprehensive insights and strategies customized for securing seed funding for startups.

What is a Seed Fund?

A seed fund is a type of private fund that provides initial capital to startups in their early stages of development. Seed funding is crucial for fledgling businesses, helping them go from concept to a more mature stage where they can attract larger investments. Raising seed capital is a long and complex process, hence a thorough understanding of the same is necessary to undertake a successful fund-raise. Explore our comprehensive insights and strategies customized for securing seed funding for startups.

Plan Your Business

A strong business is like well-oiled machinery with a combination of several levers, interacting with each other efficiently to form a well-oiled machinery. Building one requires a careful understanding of one’s customer, market, industry and Unique Value proposition.

You can always use an MVP (Minimum Viable Product) to test your product’s competitiveness. This would give you an idea as to where your product stands in the industry, and the improvements required thereon to suit the customer’s needs.

Build Your Financial Plan

Seed funds can be arranged both internally (i.e. founder’s past savings) as well as from external investors. While arranging funds from external investors, you must build a clear and concise financial plan. Building a financial plan has three major components:

1) Plan your fund requirements– Calculate your operational costs, product development costs, talent costs and other costs to estimate the total fund requirement.

2) Planning fund utilization- Identify the areas that would require fund allocation. Prioritize areas that will drive growth and prove your business model, such as product development, hiring, marketing, sales and business operations.

3) Creating financial projections- Financial projections for the next three to five years, including revenue, expense and profitability projections, as well as cash flow statements. Despite being estimates, these ought to be reasonable and predicated on reliable information.

Creating An Investor Deck

Once the financial projections have been made, an investor deck or a pitch deck is prepared to garner investor interest. A pitch deck is a presentation that startups use to explain to investors their business model and its evolution in the upcoming years. A successful pitch must contain:

1. The Business Problems that your startup intends to solve and the solutions it offers
2. Market Analysis i.e. how big is the industry and how much you aim to capture
3. Your product and business model
4. Marketing and Sales Strategy
5. Your team signifies their strengths and expertise
6. Financial Projections and how much are you looking to raise

Reach Out To Investors

Once the investor deck is ready, one may leverage one’s professional network to reach out to investors. Startups can either be bootstrapped (i.e. self-financed) or funded by external investors. While both are efficient mechanisms for building a profitable venture, if you want to raise capital from a VC, ensure that your startup satisfies the high return benchmarks set up by VCs (typically 10x returns). You may strengthen your network by visiting industry events and conferences and using online networking platforms, and social media engagement. Hiring an investment banker typically helps in this stage.

Preparing For Investor Due Diligence

Due Diligence is the financial, legal and operational analysis of your business helping investors validate the information presented by you in the previous discussions. They can also evaluate your startup’s growth and possible return on investment, as well as confirm that it complies with all applicable rules and regulations.

Preparing for due diligence can be long and intense. Hence, it is always advisable to keep all the necessary documents ready. You may go through our previous blog Things startups should know about Due Diligence to learn more about DD.

Deal Negotiation And Closure

Negotiating with investors requires a careful balancing act. It requires a thorough understanding of the business’s worth in addition to the perspective of your investor. Be open to discussions and potential changes in terms. However, also know your non-negotiables — the terms you’re unwilling to budge on because they might jeopardize your startup’s interests. Hiring a legal counsel typically helps in this stage.


In the entrepreneurial journey, securing support from diverse investors is vital. Effective communication is pivotal—whether pitching to investors, building your team, or pursuing grants. Articulate your vision, progress, and potential clearly. Be adaptable, refining your strategy based on feedback, and continuously improving as your startup progresses. Remember, fundraising is just one aspect; maintaining transparent and effective communication throughout is key to long-term success.