Emami Limited, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector and a leading personal care and healthcare company in India, has taken a significant step in expanding its business horizons. The company has recently acquired a 26 percent equity stake in Axiom Ayurveda Pvt Ltd and announced its entry into the healthy juice category with the acquisition of ‘AloFrut.’ Axiom Ayurveda is the renowned manufacturer of beverage products under the brand AloFrut. 

This strategic move is expected to bolster Emami Limited’s market presence in FMCG space even further. AloFrut has already established a robust foothold in various market segments, including general trade, government institutions, modern trade, and e-commerce platforms.

The acquisition of 26 percent equity stake in Axiom Ayurveda will be carried out through a combination of primary infusion and secondary buyouts, representing a portion of the paid-up share capital. Alofrut is in the space competing with Dabur’s Real, Coca Cola Minute Maid, PepsiCo’s Tropicana and ITC’s B Natural.

The founders of Axiom Ayurveda, Rishabh Gupta and Alisha Gupta, have been instrumental in shaping the company’s journey to success.

FundTQ acted as an exclusive advisor to this Strategic Transaction.

Commenting on this strategic move, Aanchal Malhotra, Growth Partner at FundTQ said “Emami’s move to acquire a stake in Axiom Ayurveda is not just a transaction; it’s a strategic investment that positions the company for a bright and sustainable future. By capitalizing on the synergies generated through this acquisition, Emami is poised to make a significant impact in the health and wellness space, while simultaneously strengthening its foothold in the FMCG sector. 

This bold move reflects Emami’s vision and commitment to innovation, growth, and catering to the evolving preferences of consumers. The FMCG industry, along with consumers, will be closely watching the evolution of this partnership, as it has the potential to reshape the landscape of health-conscious products in India and beyond.”

About FundTQ

FundTQ, established in 2016, operates as an Investment Banking firm, offering a comprehensive range of services encompassing M&A, VC/PE syndication, Tax Advisory, and Due Diligence Support. The company is driven by a success-oriented approach and places a strong emphasis on the successful conclusion of each transaction in its portfolio.

FundTQ is positioned amongst the Top 10 Investment Banks, due to its profound expertise in various diversified industries and an exceptional track record in both domestic and cross-border transactions. The diverse client base that FundTQ serves stands as a testimony to its capability to support startups and MSMEs at every stage of their journey, from securing growth stage funding to facilitating substantial transactions and providing expert M&A advisory services.

In what were the two major fundraising rounds for Garuda Aerospace funding, it was FundTQ that exclusively advised the drone solutions provider. To this effect, the company raised $22 million in its Series A round from SphitiCap in February 2023. This was then followed by another $3 million raised in October 2023, with leading support coming from Venture Catalysts, WFC, HEM Angels, Peaceful Progress, and SAN.

Launched in 2020, FundTQ is considered to be a disruptive financial product and service platform that is better aligned with the dynamic needs of clients and markets. The firm succeeds at undertaking intensive research and market analysis on behalf of its clients, assisting them in anticipating trends and reaping the benefits of new investing opportunities. This particular expertise came in handy for the investors at Garuda Aerospace to make informed decisions and optimize returns.

The drone industry in India has gradually taken off with advancements in technologies, vast terrains, and the rising economy in the nation. The growing applications of drones in surveillance, logistics, agriculture, and delivery services are increasingly motivating drone startups in India. This trend is driving their pursuit of opportunities in these sectors.

Despite its potential, the drone venture has encountered challenges securing available funding opportunities. FundTQ’s extensive global network facilitates a broad spectrum of investment options and enables seamless cross-border transactions. Its well-equipped finance team provides support in diverse fields. These include valuations, market trends, risk management, investment opportunities, and M&A taxation advisory.

Since its inception in 2020, FundTQ has been instrumental in closing deals for various companies. These include Garuda Aerospace, Nauti Nati, Arata, Yuva Pay, Natilene, EasyERP, and Recibo. FundTQ, as an emerging investment advisory firm, became a critical advisor to Garuda Aerospace. They helped raise funds for projects, expansions, mergers, acquisitions, and other business initiatives.

FundTQ is looking to democratize deal-making in India with its vast network of investors and deep investment landscape. It specializes in seed, pre-Series A to Series A deals and aims to be one of the largest platforms in this niche. Aanchal Mahani, Founder and CEO of FundTQ, pointed out that their approach is unique. It is quite different from entities like Avendus, EY, Deloitte, and other boutique investment banks. FundTQ, an investment tech-enabled platform, digitizes all critical aspects of deal-making. This includes business valuation, pitch deck creation, and investment modeling—all within a swift 10-minute process, even allowing investor selection. Closing complex deals successfully is due to FundTQ’s comprehensive industry knowledge and connections made through key investor relationships. The focused mentorship provided by FundTQ also plays a crucial role.

Aanchal Mahani further noted that the future of Garuda Aerospace is bright with this funding. It will help boost its growth strategy to increase the portfolio of products and services. Garuda Aerospace can seize significant market opportunities by focusing on developing drone-based solutions for defense, agriculture, and infrastructure.

Check Out our Fundraising services

NautiNati, a leading kid’s apparel brand and Natilene, a Teen’s occasion wear brand raised funds from Aditya Birla in consultation with FundTQ.

FundTQ acted as an exclusive advisor for Nauti Nati in this investment deal.

NautiNati is a leading kid’s wear brand that offers quality apparels for age groups ranging from newly born up to ten years for both boys and girls. Natilene offers a diverse range of Teen’s Occasion Wear. 

In June 2022, Indian Conglomerate Aditya Birla Group introduced TMRW. It was introduced with an aim to invest in 30+ innovative consumer brands. Aditya Birla appointed Prashanth Aluru as TMRW’s CEO and co-founder of this new venture. Aditya Birla Fashion and Retail Limited had raised Rs. 2195 crore from Singapore Sovereign wealth fund, GIC.

“Nauti Nati is a leading brand in Kids apparel and this investment deal will help the brand tap into new markets and increase its customer base. This strategic investment will prove fruitful to Nauti Nati and Natilene’s future.” said Aanchal Mahani, Growth Partner of FundTQ.

FundTQ follows a hybrid approach for fundraising and M&A through their distinctive technology driven products, holistic advisory services and elaborative network of firms. It’s Proprietary Valuation Software, also available on subscription basis, is Asia’s 1st SaaS Valuation Tool that allows a company to value their venture in under 10 minutes using just 15 data points, effectively simplifying an otherwise complex and highly data-driven process. FundTQ’s Choose Right Investors platform further allows start-ups to select a combination of institutional and strategic investors from a pool of 3000+ investors, with just a few clicks! 

While successfully running more than hundred deals for a variety of start-ups and mid-corporates, FundTQ has established itself as the go-to-platform that allows you to get the right valuation, systematically raise funds and grow your venture without getting into the hassle of tedious processes.

Automovill raised an undisclosed amount in Pre Series A Round from IPV. FundTQ acted as an exclusive advisor for Automovill to raise the funds from IPV. 

Mridu Mahendra Das, Chinmay Baruah and Ramana Sambhu founded Automovill in 2015. Automovill has the 3rd largest presence across India and caters to 15 lakh customers throughout the market. 

Automovill provides automotive solutions, after sales services and second hand cars for sale catering to a large market competing with GoMechanic and Pitstop. It provides cashless Insurance claims in 20 cities with 18 insurance companies currently. Automovill currently holds 500+ Multi Brand Workshop in India in 20+ cities.

“Automovill is catering a huge market with a large customer base and , This funding raised by them from IPV will help them to increase their operations efficiency and to broaden their market scope.” said Aanchal Mahani, growth partner of FundTQ.

FundTQ is a one-of-a-kind digital funding assistance platform for institutional investors and mergers and acquisitions, including features like, ‘Valuation Software’ and ‘Choose Right Investors Platform’. Through their unique technological tools, comprehensive advising services, and network of businesses, FundTQ takes a hybrid approach to start-up fundraising and M&A. A proprietary valuation software available on a subscription basis that allows companies to value their venture in 10 minutes using 15 data points in the most complex and data-driven manner; and a Choose Right Investors platform that helps start-ups pick and choose the right institutional and strategic investors from a pool of 3000+ investors anytime, anywhere with a click of a button. 

FundTQ’s solutions are now being used to raise funding by over a hundred start-ups and mid-sized businesses. Founders must take a methodical approach to fundraise. You start with a huge pool of possible investors and narrow it down to those with whom you have a personal connection. FundTQ assists you in identifying and connecting with potential investors. Their main goal is to find you the appropriate investors at the right time and at the right price.

FundTQ served as the exclusive advisor for Garuda Aerospace, a leading drone solutions company, facilitating two significant funding rounds. In February 2023, Garuda Aerospace successfully raised $22 million in Series A funding led by SphitiCap, followed by another $3 million funding round in October 2023, led by Venture Catalysts, WFC, HEM Angels, Peaceful Progress, and SAN.

Established in 2020, FundTQ is known for its continuous innovation in financial products and services, tailored to meet the evolving needs of clients and the market. The firm specializes in comprehensive research and analysis of companies and markets, empowering clients to stay ahead of trends and capitalize on new investment opportunities. This expertise proved invaluable for Garuda Aerospace’s investors, enabling them to make well-informed decisions and maximize their returns.

India’s drone industry has witnessed remarkable growth, driven by the country’s expansive landscape and the rising demand for technological advancements. The increasing applications of drone technology in sectors such as surveillance, logistics, agriculture, and delivery services have led to a surge in drone startups and solutions in India.

Despite the industry’s potential, funding opportunities in the drone sector have been relatively limited. FundTQ, with its global presence, not only provides access to international markets but also offers a wide array of investment opportunities. The firm boasts a team of financial experts who provide guidance on various financial matters, including valuation, market trends, risk management, investment opportunities, and M&A taxation advisory.

FundTQ’s impressive track record includes successful deals for companies like Garuda Aerospace, Nauti Nati, Arata, Yuva Pay, Natilene, EasyERP, and Recibo, among others, since its inception in 2020. As a renowned investment advisory firm, FundTQ played a pivotal role as Garuda Aerospace’s exclusive advisor, assisting in fundraising efforts for projects, expansions, mergers and acquisitions, and other business ventures.

With its profound understanding of the investment landscape and extensive network of investors, FundTQ aims to democratize deal-making in India. The firm focuses on Seed, Pre Series A to Series A deals, striving to become the leading platform in this sector. Aanchal Mahani, Founder and CEO of FundTQ, emphasized the firm’s unique approach compared to established entities like Avendus, EY, Deloitte, and other boutique investment banks. She emphasized FundTQ’s distinction as a tech-enabled investment platform, automating critical aspects like business valuation, pitch deck creation, and investor selection. These processes are streamlined to take just 10 minutes with a simple click, enhancing efficiency and accessibility in deal-making. FundTQ closes complex transactions successfully due to its deep understanding of intricate industries, strong investor relationships, and focused mentorship.

Regarding Garuda Aerospace’s funding, Aanchal Mahani expressed optimism about the company’s future prospects. The investment infusion will enable Garuda Aerospace to accelerate its growth plans and diversify its range of products and services. Garuda Aerospace strategically focuses on developing drone-based solutions for defense, agriculture, and infrastructure industries. This positions them well to capitalize on significant market opportunities.