Eternal Limited (previously Zomato Limited) has invested ₹600 crore in its booming subsidiary, Blinkit, in a significant step to the quick commerce industry in India. This makes Blinkit fund 2025 a total of 2600 crore, and it is clear that Eternal is still working on its non-food vertical, which is the primary growth engine of the company currently.
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Eternal Investment in Blinkit Strengthens Quick Commerce Leadership
The new capital was through the issue of 3,733 equity shares at 16,07,161 apiece as per the filings of the Registrar of Companies (RoC). It is a continuation of earlier investments in 2025 of 500 crore in January and 1500 crore in February and an investment of 400 crore in mid 2024. The capital assists Blinkit in inventory-based model, dark stores growth, and improvement of the delivery infrastructure. Blinkit has increased revenue substantially by booking the full value of goods sold but profitability has been challenged because operating costs are high.
This strategic capital of Eternal indicates its belief in the ability of Blinkit to dominate the competitive Indian instant delivery sector, against its competitors like Swiggy Instamart, Zepto, and the BB Now of BigBasket, and new market entrants by the offline retail chains.
Blinkit Drives Revenue Growth Amid Profitability Pressure
The growth of Eternal support can be seen in Q2 FY26 outcomes. Eternal has posted an operating revenue of 13,590 crore which is almost three times less than that of the identical quarter of the previous year. Blinkit contributed 9,891 crore or approximately three-quarters of the revenues, and the food delivery segment contributed 2,485 crore. Although there was a good revenue, consolidated net profit decreased by 63 per cent every year to 65 crore. Growth expenses such as set up of dark stores, levels of inventory, and logistics of delivering the goods remain a strain to the bottom line.
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The business environment is still capital intensive. The rivals are growing intensely: Swiggy has permission to increase up to 10,000 crore, BigBasket has been able to get a 200 crore debt and Zepto has been able to raise 450 million of funds led by CalPERS. Ongoing Eternal investment in Blinkit will enable the company to remain on the growth path and compete off competitors as well as enhance service and delivery efficiency.
Bottom Line
The investment by Eternal is an indication that it is strategically shifting its focus to non-food high-frequency products, which diversify its revenue and establish Blinkit on the market. The capital will enable Blinkit to expand business, improve customer experience, and maximize the speed of delivery, which are essential to achieve the success in the competitive market of instant commerce.
Although the issues associated with profitability include the cost of expansion, in the long term, it is quite possible that Blinkit will have a monopoly in the Indian quick commerce market. Long term investment will put the company in a growth, innovation and enhanced presence in the market that is fast evolving.
