FundTQ Advises AloFrut on Strategic Investment from Emami Ltd

Emami Limited, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector and a leading personal care and healthcare company in India, has taken a significant step in expanding its business horizons. The company has recently acquired a 26 percent equity stake in Axiom Ayurveda Pvt Ltd and announced its entry into the healthy juice category with the acquisition of ‘AloFrut.’ Axiom Ayurveda is the renowned manufacturer of beverage products under the brand AloFrut. 

This strategic move is expected to bolster Emami Limited’s market presence in FMCG space even further. AloFrut has already established a robust foothold in various market segments, including general trade, government institutions, modern trade, and e-commerce platforms.

The acquisition of 26 percent equity stake in Axiom Ayurveda will be carried out through a combination of primary infusion and secondary buyouts, representing a portion of the paid-up share capital. Alofrut is in the space competing with Dabur’s Real, Coca Cola Minute Maid, PepsiCo’s Tropicana and ITC’s B Natural.

The founders of Axiom Ayurveda, Rishabh Gupta and Alisha Gupta, have been instrumental in shaping the company’s journey to success.

FundTQ acted as an exclusive advisor to this Strategic Transaction.

Commenting on this strategic move, Aanchal Malhotra, Growth Partner at FundTQ said Emami’s move to acquire a stake in Axiom Ayurveda is not just a transaction; it’s a strategic investment that positions the company for a bright and sustainable future. By capitalizing on the synergies generated through this acquisition, Emami is poised to make a significant impact in the health and wellness space, while simultaneously strengthening its foothold in the FMCG sector. 

This bold move reflects Emami’s vision and commitment to innovation, growth, and catering to the evolving preferences of consumers. The FMCG industry, along with consumers, will be closely watching the evolution of this partnership, as it has the potential to reshape the landscape of health-conscious products in India and beyond.”

About FundTQ

FundTQ, established in 2016, operates as an Investment Banking firm, offering a comprehensive range of services encompassing M&A, VC/PE syndication, Tax Advisory, and Due Diligence Support. The company is driven by a success-oriented approach and places a strong emphasis on the successful conclusion of each transaction in its portfolio.

FundTQ is positioned amongst the Top 10 Investment Banks, due to its profound expertise in various diversified industries and an exceptional track record in both domestic and cross-border transactions. The diverse client base that FundTQ serves stands as a testimony to its capability to support startups and MSMEs at every stage of their journey, from securing growth stage funding to facilitating substantial transactions and providing expert M&A advisory services.

Aditya Birla invested in kid’s wear brand NautiNati

NautiNati, a leading kid’s apparel brand and Natilene, a Teen’s occasion wear brand raised funds from Aditya Birla in consultation with FundTQ.

FundTQ acted as an exclusive advisor for Nauti Nati in this investment deal.

NautiNati is a leading kid’s wear brand that offers quality apparels for age groups ranging from newly born up to ten years for both boys and girls. Natilene offers a diverse range of Teen’s Occasion Wear. 

In June 2022, Indian Conglomerate Aditya Birla Group introduced TMRW. It was introduced with an aim to invest in 30+ innovative consumer brands. Aditya Birla appointed Prashanth Aluru as TMRW’s CEO and co-founder of this new venture. Aditya Birla Fashion and Retail Limited had raised Rs. 2195 crore from Singapore Sovereign wealth fund, GIC.

“Nauti Nati is a leading brand in Kids apparel and this investment deal will help the brand tap into new markets and increase its customer base. This strategic investment will prove fruitful to Nauti Nati and Natilene’s future.” said Aanchal Malhotra, Growth Partner of FundTQ.

FundTQ follows a hybrid approach for fundraising and M&A through their distinctive technology driven products, holistic advisory services and elaborative network of firms. It’s Proprietary Valuation Software, also available on subscription basis, is Asia’s 1st SaaS Valuation Tool that allows a company to value their venture in under 10 minutes using just 15 data points, effectively simplifying an otherwise complex and highly data-driven process. FundTQ’s Choose Right Investors platform further allows start-ups to select a combination of institutional and strategic investors from a pool of 3000+ investors, with just a few clicks! 

While successfully running more than hundred deals for a variety of start-ups and mid-corporates, FundTQ has established itself as the go-to-platform that allows you to get the right valuation, systematically raise funds and grow your venture without getting into the hassle of tedious processes.

EazyERP Technologies announces merger with Recibo Technologies

EazyERP Technologies announces merger with Recibo Technologies

FundTQ exclusively advised the merger of EazyERP Technologies with Recibo Technologies.

EazyERP Technologies, one of the top three companies in Enterprise Risk Management (ERP) and Distribution Management System (DMS) has merged with Recibo Technologies to expand into the Sales Force Automation (SFA) by providing inclusive ERP-DMS-SFA solutions to its customers. This merger will open ways to a wider market to both the parties and will help capture a greater share in the market with a combined revenue of Rs. 200 Crore by year 2024 with an EBITDA margin of 40%.

EazyERP is providing a wide array of solutions like ERP, DMS,SFA,Payroll, Asset Management,CRM and Customised Solutions across various industries. Recibo is an omnichannel platform providing Sales Force Automation, B2B ecommerce,Distribution Management & Retail Execution solution for Brands & Wholesale Distributors. 

“EazyERP Technologies is one of the top 3 DMS companies and coming together with Recibo Technologies is a great opportunity for both of them in terms of providing end to end solutions to large enterprise clients. With the use of proprietary FundTQ, it became convenient to find the right partner out of the 45+ potential target companies” said Aanchal Malhotra, Growth Partner at FundTQ.

FundTQ is a one-of-a-kind digital funding assistance platform; Mergers and Acquisitions and Cross Border Deals, including features like Instant Valuation and Connect with Right Investors. Through their AI based software, FundTQ helps startups value their startups and find most relevant investors in a span of minutes. Currently, FundTQ is being used by 1,000+ startups and 3,000+ investors globally.

Automovill raises fund led by Inflection Point Ventures

Automovill raised an undisclosed amount in Pre Series A Round from IPV. FundTQ acted as an exclusive advisor for Automovill to raise the funds from IPV. 

Mridu Mahendra Das, Chinmay Baruah and Ramana Sambhu founded Automovill in 2015. Automovill has the 3rd largest presence across India and caters to 15 lakh customers throughout the market. 

Automovill provides automotive solutions, after sales services and second hand cars for sale catering to a large market competing with GoMechanic and Pitstop. It provides cashless Insurance claims in 20 cities with 18 insurance companies currently. Automovill currently holds 500+ Multi Brand Workshop in India in 20+ cities.

“Automovill is catering a huge market with a large customer base and , This funding raised by them from IPV will help them to increase their operations efficiency and to broaden their market scope.” said Aanchal Malhotra, growth partner of FundTQ.

FundTQ is a one-of-a-kind digital funding assistance platform for institutional investors and mergers and acquisitions, including features like, ‘Valuation Software’ and ‘Choose Right Investors Platform’. Through their unique technological tools, comprehensive advising services, and network of businesses, FundTQ takes a hybrid approach to start-up fundraising and M&A. A proprietary valuation software available on a subscription basis that allows companies to value their venture in 10 minutes using 15 data points in the most complex and data-driven manner; and a Choose Right Investors platform that helps start-ups pick and choose the right institutional and strategic investors from a pool of 3000+ investors anytime, anywhere with a click of a button. 

FundTQ’s solutions are now being used to raise funding by over a hundred start-ups and mid-sized businesses. Founders must take a methodical approach to fundraise. You start with a huge pool of possible investors and narrow it down to those with whom you have a personal connection. FundTQ assists you in identifying and connecting with potential investors. Their main goal is to find you the appropriate investors at the right time and at the right price.

FundTQ raises Seed Round for Cercle X

In the capacity of exclusive advisor and lead sourcing partner, FundTQ has successfully closed the seed round for Cercle X, led by Inflection Point Ventures. Cercle X is a tech-driven, cloud-based waste management firm that enables brands to achieve zero waste through circularity and meet their sustainability goals. 

The Coimbatore-based platform was founded in 2020 by Vishnu Vardhan and Divya Shetty, with key focus on creating a B2B Marketplace that connects key players (such as brands, consumers, MRFs, aggregators, recyclers, etc.) across the waste value chain and provides a platform for traceability, transparency and access to quality waste. Been accorded the Outstanding Environmental Changemaker Award 2020, Cercle X has a network of 700+ vendors and channelizes 500+ MT of recyclables every month. They also execute EPR mandates for 20+ large corporates and have direct relationships with more than 50 governmental agencies and ULBs. 

“Waste management via sustainable methods is vital nowadays. With Cercle X optimizing waste management coupled with IPV’s extensive network across sectors is set to scale rapidly,” said Aanchal Malhotra, Growth Partner of FundTQ – a digital funding assistance platform for institutional investments and M&As. 

Pertaining to FundTQ’s role in deal closures, associated founders have found that FundTQ’s proprietary valuation software and choose right investors platform, make the fund raising process seamless and efficient. Based on user feedback, the close accuracy of FundTQ’s 10-minute valuation software is a game-changer for start-ups.

FundTQ follows a hybrid approach for fundraising and M&A through their distinctive technology driven products, holistic advisory services and elaborative network of firms. It’s Proprietary Valuation Software, also available on subscription basis, is Asia’s 1stSaaS Valuation Tool that allows a company value their venture in under 10 minutes using just 15 data points, effectively simplifying an otherwise complex and highly data-driven process. FundTQ’s Choose Right Investors platform further allows start-ups to select a combination of institutional and strategic investors from a pool of 3000+ investors, with just a few clicks! 

While successfully running more than hundred deals for a variety of start-ups and mid-corporates, FundTQ has established itself as the go-to-platform that allows you to get the right valuation, systematically raise funds and grow your venture without getting into the hassle of tedious processes. 

Cercle X’s successful seed round is just one of the many success stories at FundTQ, and latest testimonial for the efficacy of FundTQ’s unparallel software. 

FundTQ helps to raise funds for GreenSat Innovation

FundTQ is serving as an exclusive advisor and a lead sourcing partner for an agri-tech D2C company, GreenSat Innovation. With modern technologies like satellite imagery, artificial intelligence, and blockchain, GreenSat aims to profoundly transform agriculture. 

Greensat has recently raised undisclosed funds with the help of FundTQ. This round is a part of an ongoing round of $2mn.

Greensat, founded by Mr. Deepak Yadav and based in Mumbai, India, started its mission to contribute to the largest sector of the country, i.e. the agricultural sector. With proprietary AI algorithms, the company processes and analyses the data provided by satellite and provides user-friendly insights to farmers. With descriptive and suggestive insights, GreenSat has shown its needs in the sector. 15K+ farmers are using the app and are satisfied with the information provided on it. The app provides weather forecasts, the latest agricultural norms, crop growth stage analyses, and pest detection based on environmental factors. The app’s major feature, however, is illness diagnosis using computer vision. A farmer only needs to point their smartphone’s camera at a crop, and the software identifies and addresses any illness that may be present in seconds. This is extremely beneficial since many illnesses appear to farmers to be the same, and incorrect treatment might result in crop loss.

With the fresh capital, GreenSat plans to scale up operations in new geographies, enhance its tech infrastructure, build high-performance teams across functions, and focus on other business development activities. “India’s agricultural sector has immense potential for growth. GreenSat has rightly taken the step and excellently come up with a brilliant app. The company also came up with crop sales, insurance, and loans. 

We believe GreenSat is doing great and has the potential to grow.” said Aanchal Malhotra, Growth partner of FundTQ. 

FundTQ is a one-of-a-kind digital funding assistance platform for institutional investors and mergers and acquisitions, including features like, ‘Valuation Software’ and ‘Choose Right Investors Platform’. Through their unique technological tools, comprehensive advising services, and network of businesses, FundTQ takes a hybrid approach to startup fundraising and M&A. A proprietary valuation software available on a subscription basis that allows companies to value their venture in 10 minutes using 15 data points in the most complex and data-driven manner; and a Choose Right Investors platform that helps startups pick and choose the right institutional and strategic investors from a pool of 3000+ investors anytime, anywhere with a click of a button. 

FundTQ’s solutions are now being used to raise funding by over a hundred startups and mid-sized businesses. Founders must take a methodical approach to fundraise. You start with a huge pool of possible investors and narrow it down to those with whom you have a personal connection. FundTQ assists you in identifying and connecting with potential investors. Their main goal is to find you the appropriate investors at the right time and at the right price.

FundTQ Helps Amaara Herbs Raise Their Seed Round

FundTQ served as a lead sourcing partner and exclusive advisor for a herb-based D2C startup, Amaara Herbs, which aims to provide their customers with best organic drinks and has recently raised a seed funding round co-led by O2 Angels and Faad Network. India Accelerator also participated in the round.

Amaara Herbs, founded by Mr. Rupan Oberoi and based out of New Delhi, started its mission to offer quality produce of natural herbs to all tea lovers in the year 2018 and started their operations in 2019, by offering a diverse range of herbal superfoods including Ashwagandha, Gokshura, Brahmi, Satavari etc. along with other varied herbs. All products are herbal and natural with no additives. The product offering is unique and does not have any direct competition for the products they offer.

With a good understanding of herbs, Amaara has created a niche in the segment by serving over 20,000 customers through the direct-to-consumer (D2C) model. The startup is selling its products in the US, and it aims to enter the UK market soon. They aim at increasing the discoverability, consumption and adoption of organic brews and lattes as first beverage.

Amaara plans to expand their operations markets (domestic and international), strengthen distribution channels along with plans of product expansion both horizontally and vertically in near future. They are a marketplace dedicated to everything organic.

“The platform works tirelessly to find the best herbs-produce and bring to their customers the best organic drinks of their preferences. We understand the importance of herbs on your health and also spread awareness on how these herbs can be beneficial if adopted in daily regime”, said by Mr. Rupan Oberoi, Founder of Amaara herbs.

“Herbal Tea Market has gained momentum in recent times because of the new health-conscious generations scouting for alternatives i.e. healthy and tasty hot and cold brews. Amaara Herbs is a right fit to provide this perfect blend to suit everyone’s liking. We believe with O2 Angels, IA and Faad Network’s combined expertise, Amaara Herbs can grow faster and effectively” said by Aanchal Malhotra, Growth Partner of FundTQ.

FundTQ is a Digital Funding Assistance Platform for Institutional Investment and Mergers & Acquisitions known as One of its kind fundraising platform with products such as  “Valuation Software” and “Choose right investors platform”.

FundTQ follows a hybrid approach for fundraising and M&A for startup companies through their distinctive technology products, holistic advisory services and their network of firms. Two of their exclusive product offerings include a Proprietary Valuation software available on Subscription basis which allows companies to value their venture in 10 minutes using 15 data points in the most complex and highly data driven manner; and Choose Right Investors platform that helps startups pick and choose right institutional and strategic investors from a pool of 3000+ investors anytime, anywhere in a click of a button.

Close to a 100 startups and mid corporates are currently using FundTQ’s products to raise capital. Founders need to approach fundraising through a filtered process. You start with a large pool of potential investors and trickle down to investors that you feel connected with. FundTQ helps you build that pool of investors and connect with them. Their primary focus is to get you the right investors, at the right valuation, and at the earliest.

FundTQ Helps Fabheads Raise Their Pre-Series A Round

FundTQ served as an exclusive advisor for the deeptech startup, which manufactures carbon fiber parts  and has recently raised INR 8 crore in a pre-series A round from Inflection Point Ventures. FundTQ is the lead sourcing partner of Inflection Point Ventures on this transaction. Existing investors Keiretsu (Chennai chapter) and Vijay Kedia, MD, Kedia Securities also participated in the round.

Fabheads is a renowned company for being the first and only company in India to have developed their patented continuous fiber 3D printing process, a feat only a handful of companies across the world have achieved. Founded in December 2015 by experienced ISRO engineers Dhinesh Kanagaraj, Abhijeet Rathore and Akshay Ballal, Fabheads Automation develops automation equipment to manufacture high-end carbon fiber parts in the country. The startup primarily deals in the Aerospace, Automobile, and Biomedical sectors.

It is also the winner of the National Award for Technology Startups (2021) by the Department of Science and Technology, National Startup Awards (2020) in the 3D Printing Category by Startup India, DRDO’s DaretoDream Award (2019), JEC’s Outstanding Innovation in composites award (2018) and the Top Startup in Manufacturing (2018) by CII.  

Fabheads is offering design and manufacturing services to drones, robotics, and shipping companies in India. It counts E-plane Company, Synergy Marine, Planys Technologies and ADA (Aeronautical Development Agency) as clients. It has also onboarded a couple of Singapore clients and recently started pilot operations across Asia.

“Fabheads is a niche deal, therefore, choosing a right partner for it was of the utmost importance. We believe the partnership and expertise of IPV will assist Fabheads in growing faster and effectively. We believe it’s vital to have right investors onboard, and that too at right valuation” said by Aanchal Malhotra, growth partner of FundTQ

FundTQ is a Digital Funding Assistance Platform for Institutional Investment and Mergers & Acquisitions known as One of its kind fundraising platform with products such as  “Valuation Software” and “Choose right investors platform”.

FundTQ follows a hybrid approach for fundraising and M&A for startup companies through their distinctive technology products, holistic advisory services and their network of firms. Two of their exclusive product offerings include a Proprietary Valuation software available on Subscription basis which allows companies to value their venture in 10 minutes using 15 data points in the most complex and highly data driven manner; and Choose Right Investors platform that helps startups pick and choose right institutional and strategic investors from a pool of 3000+ investors anytime, anywhere in a click of a button.

Close to a 100 startups and mid corporates are currently using FundTQ’s products to raise capital. Founders need to approach fundraising through a filtered process. You start with a large pool of potential investors and trickle down to investors that you feel connected with. FundTQ helps you build that pool of investors and connect with them. Their primary focus is to get you the right investors, at the right valuation, and at the earliest.