FundTQ served as a lead sourcing partner and exclusive advisor for a herb-based D2C startup, Amaara Herbs, which aims to provide their customers with best organic drinks and has recently raised a seed funding round co-led by O2 Angels and Faad Network. India Accelerator also participated in the round.
Amaara Herbs, founded by Mr. Rupan Oberoi and based out of New Delhi, started its mission to offer quality produce of natural herbs to all tea lovers in the year 2018 and started their operations in 2019, by offering a diverse range of herbal superfoods including Ashwagandha, Gokshura, Brahmi, Satavari etc. along with other varied herbs. All products are herbal and natural with no additives. The product offering is unique and does not have any direct competition for the products they offer.
With a good understanding of herbs, Amaara has created a niche in the segment by serving over 20,000 customers through the direct-to-consumer (D2C) model. The startup is selling its products in the US, and it aims to enter the UK market soon. They aim at increasing the discoverability, consumption and adoption of organic brews and lattes as first beverage.
Amaara plans to expand their operations markets (domestic and international), strengthen distribution channels along with plans of product expansion both horizontally and vertically in near future. They are a marketplace dedicated to everything organic.
“The platform works tirelessly to find the best herbs-produce and bring to their customers the best organic drinks of their preferences. We understand the importance of herbs on your health and also spread awareness on how these herbs can be beneficial if adopted in daily regime”, said by Mr. Rupan Oberoi, Founder of Amaara herbs.
“Herbal Tea Market has gained momentum in recent times because of the new health-conscious generations scouting for alternatives i.e. healthy and tasty hot and cold brews. Amaara Herbs is a right fit to provide this perfect blend to suit everyone’s liking. We believe with O2 Angels, IA and Faad Network’s combined expertise, Amaara Herbs can grow faster and effectively” said by Aanchal Malhotra, Growth Partner of FundTQ.
FundTQ is a Digital Funding Assistance Platform for Institutional Investment and Mergers & Acquisitions known as One of its kind fundraising platform with products such as “Valuation Software” and “Choose right investors platform”.
FundTQ follows a hybrid approach for fundraising and M&A for startup companies through their distinctive technology products, holistic advisory services and their network of firms. Two of their exclusive product offerings include a Proprietary Valuation software available on Subscription basis which allows companies to value their venture in 10 minutes using 15 data points in the most complex and highly data driven manner; and Choose Right Investors platform that helps startups pick and choose right institutional and strategic investors from a pool of 3000+ investors anytime, anywhere in a click of a button.
Close to a 100 startups and mid corporates are currently using FundTQ’s products to raise capital. Founders need to approach fundraising through a filtered process. You start with a large pool of potential investors and trickle down to investors that you feel connected with. FundTQ helps you build that pool of investors and connect with them. Their primary focus is to get you the right investors, at the right valuation, and at the earliest.
